Myck Balajadia

CREATIVES

PROJECT GALLERY

— PROJECT NAME

WORLD STAMP EXHIBITION

Dubai 2026


— ROLE

Art Direction



— CREDITS

J. Muhammad, EPAEX Secretary

S. Menon, Junior Copywriter

F. Sahurda, Graphic Designer

A. Macayan, Photographer

Studio526, Web Designing & SocMed



— DATE

19/03/2025

"Desert Legacy, Global Journey"


When I first set out to design the Dubai 2026 World Stamp Exhibition logo, I knew it had to be more than a symbol — it needed to embody the spirit of the desert, the cultural roots of the Emirates, and the universal reach of philately.


Sand Dunes

The rolling dunes shape the backbone of the logo. To me, they represent heritage and continuity. In philately, “dunes” is also a meaningful term: it evokes historical “dune stamps” linked to the region. These dunes nod to the geography of the UAE, but also to generations of collectors whose passion rises and falls, much like the smooth curves of that sand.


Resting Camel

The silhouette of a camel, seen in gentle repose, is placed in profile against the dune. The camel is iconic — a quiet, dignified carrier, a nod to the nomadic traditions that shaped this land. But in the context of philately, it’s also a metaphor: the camel carries stories across vast distances. Just as stamps travel across the world, the camel embodies endurance, journey, and connection.


Framing & Simplicity

Subtly, the entire motif is structured — clean, contained, yet evocative. The minimal lines and the fluid integration of dune and camel ensure the design remains legible at postage-stamp scale, digital scale, or on large signage.


Color & Tone

I chose a warm, desert‑gold hue: sophisticated and rooted in place, but also timeless. It reflects both the amber sands of Dubai and the refined elegance of the philatelic world.


Symbolic Resonance

  • Heritage & Local Identity: The dunes and camel are deeply emblematic of the UAE.
  • Global Reach: While the icon is local, its symbolism is universal: journeys, connections, stories.
  • Philatelic Storytelling: The camel carries, the dunes endure — just like stamps preserve and transport culture.

— PROJECT NAME

COFFEE MATTERS


— ROLE

Art Direction



— CREDITS

A. Khoory, Marketing Strategist

A. F. Descallar, Copywriter

V. Timsina, Graphic Designer

R. Rattan, Photographer


— LOCATION

Dubai, United Arab Emirates



— DATE

20/05/2021

COFFEE MATTERS is not just a cafe; it is the curator of the daily ritual.


The brand name itself is a declarative statement: this product, this experience, is fundamental. It elevates the essential act of drinking coffee from a functional need to a moment of intentional pleasure and human connection.


The feed is a visual testament to minimalist elegance and clarity. Expect images dominated by natural light, rich textures (wood, ceramic, concrete), and a focused, almost scientific, presentation of the coffee itself—latte art, perfect pours, and detailed product shots of beans and equipment. The palette is typically warm neutrals (creams, browns, tans) with sharp accents of black and white, underscoring sophistication and timelessness.


COFFEE MATTERS appeals to the discerning urbanite who values quality, understands the subtle difference of a perfect cup, and appreciates the space where that cup is enjoyed. They are knowledgeable, appreciate transparency in sourcing, and view their coffee consumption as an extension of their personal taste and lifestyle. They are looking for a reliable, high-standard experience every time.


Tone of Voice: Expert, Warm, and Inviting. The language is confident in its knowledge of coffee (origin, processing, brewing), but it is never pretentious. It welcomes the novice while satisfying the connoisseur, focusing on the shared joy of a great cup. The brand speaks with respect for the bean and the customer.


⁠The Proposition: We believe that the details of coffee—the roast, the grind, the temperature, and the moment—are critical. COFFEE MATTERS provides the highest quality coffee experience, every single day, turning routine into ritual.


Feature impeccable latte art, espresso pulls with perfect crema, and carefully designed packaging. The final product is a work of art that warrants photography. This proves the Quality of the final deliverable.


COFFEE MATTERS is the destination for the coffee lover who demands substance over trend.

We are the intersection of the world's best beans and the highest standard of daily service. Our coffee isn't incidental; it is paramount. We acknowledge and honor the deep personal meaning coffee holds for our customers—from the first awakening sip to the afternoon inspiration.

— PROJECT NAME

BRUSKO BROTHERS


— ROLE

Art Direction



— CREDITS

R. Joseph, Sr Creative Designer

M. Antonie, Junior Copywriter

J. Prospero, Graphic Designer

A. Macayan, Photographer

GCDC, Web Designing & SocMed



— DATE

11/09/2020

Brusko Barbers blends Filipino-American culture with premium urban craft — a space where heritage meets modern masculinity. It’s built for style-conscious men, young professionals, and even first-time haircuts for boys — offering boutique service with authentic grit.


Derived from the brand’s identity — “Brusko” (meaning strong, bold, masculine) — the logo merges industrial strength and crafted elegance.


  • Typography: Clean, bold sans-serif with subtle handcrafted character.
  • Icon: Minimal mark inspired by barber tools (scissors, razor).
  • Palette: Matte black, brass, and warm wood tones — reflecting strength and sophistication.
  • Style: Rugged yet refined; adaptable for signage, packaging, and digital use.

The shop mirrors the brand — rustic-urban with Filipino warmth.

  • Materials: Reclaimed wood, brushed metal, and leather accents.
  • Mood: Industrial with warm lighting; premium yet welcoming.
  • Details: Backlit logo wall, boutique product display, and beverage bar for a crafted client experience.
  • Cultural Touches: Subtle Filipino craftsmanship woven into décor and materials.

“Craft. Culture. Confidence.”


Brusko Barbers is not just a haircut — it’s a ritual of transformation. The design, logo, and space together express authenticity, creativity, and quiet confidence.

— PROJECT NAME

HAMMER AND HEART

(On Going Project)


— ROLE

Art Direction

Branding

Creative Design


— CREDITS

J. Cuizon, Managing Director

S. Cayusa, Web Designer




— DATE

20/11/2025

I. The Conceptual Pillars


The name “Hammer & Heart” is intentionally dualistic, representing the perfect synergy required for exceptional construction and design. This is the foundation of our brand’s unique selling proposition.


  • 1. The Hammer (Engineering & Construction):
  • Represents: Strength, Durability, Technical Precision, Execution, Project Management, and the physical act of building.
  • Promise: Uncompromising structural integrity, adherence to the highest engineering standards, and reliable, on-schedule project delivery. We are the trusted experts who ensure the foundation is sound and the structure lasts.

  • 2. The Heart (Interior Design & Consultancy):
  • Represents: Empathy, Aesthetics, User Experience, Passion, Intention, and the human element of space.
  • Promise: Creating spaces that are not just beautiful, but deeply functional, emotionally resonant, and aligned with the client’s vision and the occupants' well-being. We bring warmth and purpose to the cold structure.



II. The Narrative: From Blueprint to Belonging


The Story We Tell:

In a world where construction often feels cold and design can feel detached, Hammer & Heart offers a holistic solution. We believe that truly great spaces require both masterful engineering and inspired design.


“We don’t just build structures; we craft experiences. The Hammer ensures your investment is robust, safe, and efficient—it’s the precision behind the walls. The Heart ensures the space lives and breathes—it’s the intention that fills the rooms. Our process is a seamless transition: beginning with the rigorous analysis of our engineers and culminating in the thoughtful detailing of our designers. We bridge the gap between formidable structure and inspirational finish, delivering projects that are built to last and designed to love.”



III. Visual & Sensory Language (Revised Logo Section)


  • Logo (The Monogram):
  • The monogram for “Hammer & Heart” will be a stylized origami rendition of the letter “H.” This concept beautifully merges the two core brand pillars:

  • Origami’s Precision (The Hammer): The art of origami requires meticulous folding, exact angles, and an understanding of structure to transform a flat sheet into a three-dimensional form. This directly reflects the engineering precision, structural integrity, and thoughtful construction inherent in “The Hammer.” It speaks to exactitude and skilled craftsmanship.

  • Origami’s Form & Beauty (The Heart): The resulting elegant shape, with its clean lines and intentional folds, represents the artistry, aesthetic appeal, and thoughtful design of “The Heart.” It evokes creativity, transformation, and the beauty derived from considered form.

  • The interwoven folds suggest integration and synergy—how engineering and design are not separate but interconnected, each influencing the other to create a harmonious whole. The origami ‘H’ will feel modern, sophisticated, and memorable, hinting at the intricate details and seamless execution that define Hammer & Heart.

  • Color Palette:
  • Navy Blue/Black (The Hammer): Authority, stability, and professionalism (Engineering).
  • Red (The Heart): Passion, energy, and human connection (Design).
  • Gray/White (The Canvas): Clarity, sophistication, and the foundation upon which we build and design.

  • Typography:
  • The chosen font, Bahnschrift (or similar geometric sans-serif), balances technical clarity (engineering reports) with modern simplicity (design presentation). It is clean, reliable, and legible.

  • Imagery:
  • Focus on Process: Images should showcase the transition: a blueprint overlaid with an intimate, well-lit interior detail; a strong structural beam next to a refined texture or material sample.
  • Contrast: Pair images of large-scale construction (power, scope) with close-ups of flawless finishes (detail, care).



IV. Brand Tone & Voice


  • Style: Confident, Professional, Articulate, and Empathic.

  • Key Phrases:
  • “Engineering excellence meets creative intent.”
  • “Structural integrity. Designed living.”
  • “Built right. Designed intentionally.”



— PROJECT NAME

METROMANS


— ROLE

Art Direction



— CREDITS

R. Joseph, Sr Creative Designer

M. Antonie, Junior Copywriter

D. Gines, Graphic Designer

ZOI Creatives, Web Site & SocMed Management


— LOCATION

Dubai, United Arab Emirates



— DATE

26/01/2019

The METROMANS brand is positioned as the definitive link between the individual and the intricate, dynamic city. It doesn't just exist in the city; it is of the city. "The Urban Grid & The Connected Life"


Brand Essence: Connection, Direction, and Modern Utility.


The Symbol (The Logo): a fusion of the letter 'M' (for METROMANS/ Metro/ Man) and a Location Pin/ Waypoint. This symbol is an abstract compass pointing to the heart of the urban experience. The clean lines and quadrant division evoke a map grid, a cross-section of a subway line, or the intersection of city streets—the place where the path is always clear.


The Color Palette: The deep, sophisticated Dark Green/Teal (primary) and the crisp White/Grey (secondary) signify Trust, Growth, and Stability (Green) contrasted with Clarity and Modernity (White/Grey). This palette grounds the brand in utility while projecting an upscale, confident maturity.


METROMANS speaks to the individual who thrives in the city. They are not lost in the sprawl; they master it. They are the delivery driver on the bike, the person commuting to work, or the consumer expecting seamless service. They value efficiency, quality, and a clear path.


The branding is never flashy or overly trendy. It is functional, bold, and authoritative, much like the signage of a trusted transit system or a critical logistics service. It promises to be the reliable constant in the city's chaos. It's the assurance that you are on the right track, whether you're navigating a route, choosing quality gear, or looking for a dependable service.


METROMANS is the logo you see when you know you're in the right place.


It is a brand built on the premise that clarity and connection are the ultimate urban luxuries. From the grid-like design of its logo to its presence on a delivery box speeding through traffic, METROMANS is a silent pledge of efficient movement and seamless integration into the metropolitan machine. It is the uniform for the urban life well-lived.

EXPERIMENTAL

Total Creative Freedom

— PROJECT NAME

WALD


— ROLE

Creative Direction



— LOCATION

Dubai, United Arab Emirates



— DATE

20/05/2021

Brand Essence: Refined Purity, Conscious Luxury, Essential Value.


Concept Narrative:

In a world that ceaselessly pursues gold, status, and superficial wealth, WALD emerges from Dubai as a beacon of enlightened luxury, challenging perceptions and redefining true value. It is not just a premium water brand; it is a philosophy bottled – a subtle, yet profound reminder that the most precious commodity is often the most overlooked: water.


The very name “WALD” is a sophisticated portmanteau of “water” and "gold," crafted to ignite a conversation. Each elegant bottle, with its minimalist label and the subtle, integrated sparkle in the logo

— PROJECT NAME

WE MOVE


— ROLE

Art Direction

Branding

Creative Design


— LOCATION

Dubai, United Arab Emirates



— DATE

18/01/2018

In the dynamic heart of Dubai and across the UAE, where speed meets precision and every move signifies a new beginning, WE MOVE stands as the definitive partner in relocation and logistics. Our brand isn’t just about transporting goods; it’s about elevating every journey, transforming the often-stressful act of moving into a seamless, confident, and worry-free experience.


From the bold, authoritative presence of our logo – “WE MOVE” with its integrated, forward-pointing arrow

— PROJECT NAME

BUNZO BAKERY


— ROLE

Creative Direction



— LOCATION

Dubai, United Arab Emirates



— DATE

23/10/2021

BUNZO BAKERY is where crafted simplicity meets modern

warmth—a brand built on the belief that the best baked goods are born from

restraint, intention, and design that feels as nourishing as the product

itself.


Core Narrative


BUNZO is not just a bakery—it is a daily ritual of calm.

In a world driven by noise, BUNZO becomes a sanctuary of

softness: clean lines, organic curves, and flavors that feel familiar yet elevated. Every touchpoint—from the minimalist logo to the quiet sage palette—captures a sense of slow living, where every bite invites a moment of pause.


Design Philosophy


The logo’s custom letterforms echo the shapes of dough being

folded, stretched, and shaped by hand—soft edges meeting contemporary geometry. It visually frames BUNZO as both artisanal and modern, a bakery that respects tradition but presents it with refined restraint.


The packaging extends this idea: clean, structured boxes

softened by rhythmic leaf-like patterns symbolizing natural ingredients and growth. The color story—white and muted gray-green—evokes freshness, balance, and grounded comfort.


Brand Personality


BUNZO is:


Warmly Minimal – simple, but never cold


Crafted with Purpose – every detail has intention


Modern Artisanal – merging clean design with handmade soul


Nature-Inspired – colors, patterns, and tone feel organic

and calming


Emotional Promise


BUNZO invites customers to slow down. To breathe. To savor.


Every pastry, loaf, and box is an invitation to experience

tastefully crafted simplicity—a modern bakery bringing quiet joy into the everyday.

SURF

— PROJECT NAME

SURF BABE


— ROLE

Art Direction

Photography

Graphic Design


— CREDITS

K.X. Balajadia, Babe Model


— LOCATION

Puerto Galera, Oriental Mindoro, Philippines


— DATE

23/10/2007

“SURF BABE” captures the spirit of freedom, color, and youthful wonder against the timeless rhythm of the sea. It’s a playful yet empowering visual statement that celebrates the innocence of childhood meeting the untamed energy of surf culture.


At its heart, SURF BABE is a visual fusion — a product of combining three distinct photographic elements:


  2. The Ocean Waves – representing movement, vastness, and the call of adventure.

  4. The Child on the Beach – embodying purity, curiosity, and a natural connection to the elements.

  6. The Artistic Surfboard – symbolizing expression, creativity, and the handcrafted art culture within surfing communities.