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Declutter ; P
DATU: Old logo (left), 2006-2021; Proposed logo (right), 2021-Present.
No spark? No problem. :D
1960 Schoolboys out on a day trip to Al-Fahidi fort – color restoration.
— PROJECT NAME
WILSON
Duty Free (MNL)
— ROLE
Graphic Design
— LOCATION
Pasay City, Philippines
— DATE
20/05/2005
Core Concept: “The Global Pursuit of Victory”
The Duty Free environment is characterized by international travel, premium shopping, and a sense of excitement. The design must reflect the global status of Wilson and the legendary achievements of its athletes.
- Goal: Elevate the perception of Wilson from a sporting goods brand to a brand synonymous with peak performance and championship heritage.
- Target Audience: International and domestic travelers, looking for premium, recognizable, and high-quality sports gear, gifts, or memorabilia.
- Design Imperative: Create impact, convey quality, and establish a powerful legacy narrative that is recognizable in any language.
