Experience imagery that goes beyond aesthetics, revealing stories, atmosphere, and mood in every photograph. Step in and explore visuals that speak without words.
— PROJECT NAME
COFFEE MATTERS
— ROLE
Art Direction
Photography
— CREDITS
Sheikha (Omani), Photographer
A, Macayan (Dubai), Photographer
— DATE
2022-2025
COFFEE MATTERS (CM) is the destination for the coffee lover who demands substance over trend.
CM the intersection of the world’s best beans and the highest standard of daily service. Their coffee isn’t incidental; it is paramount. They acknowledge and honor the deep personal meaning coffee holds for our customers—from the first awakening sip to the afternoon inspiration.
— PROJECT NAME
SHOTS OVER THE YEARS
— ROLE
Art Direction
Photography
— CREDITS
R. Joseph, Photographer
A. Macayan, Photographer
O. Hassan, Photographer
A. Camiling, Photographer
B. Solario, Photographer
A. Callueng, Photographer
B. Edquibal, Photographer
D. Kumar, Photographer
— DATE
2011 – 2025
This gallery captures moments shaped by collaboration, instinct, and intentional storytelling.
Over the years, I’ve worked alongside diverse photographers, each frame reflecting a shared vision guided by my art direction. From conceptual planning to on-set execution, every shoot reveals a balance between precision and creativity, light and narrative.
These images are more than photographs; they are milestones of experimentation, perspective, and evolving aesthetic — a testament to the craft behind every carefully composed scene.
A visual chronicle of my journey through the lens.
You may also view my previous projects over the years
in the PHOTOGRAPHY GALLERY, or
just click the hamburger menu icon at the top right corner.