— PROJECT NAME

Nestle x Subaru

Road To Winning

CROSSTREK 2025

— ROLE

Creative Direction

Graphic Design

Branding

— CREDITS

V. Sudhakaran, Ops Manager

V. Ligesh, Sr Sales Manager

S. Menon, Soc Med Executive

C. Megan, Junior Copywriter

O. Hassan, Graphic Designer

— DATE

05/2025-09/2025

(5 months campaign)

Project Goal & Partnership

To combine the essential everyday appeal of Nestlé (The Fuel) with the adventurous capability of Subaru (The Vehicle) to create a compelling, city-wide “Win a Car” sweepstakes in UAE.

Core Concept & Tagline

The campaign is centered on the theme of adventure and exploration, celebrating the freedom to traverse both the urban and rugged landscapes of the UAE. The guiding tagline is: “Fuel Your Journey. Forge Your Legend.”

Grand Prize

A Brand New Subaru SUV Crosstrek, positioned not just as a prize, but as a “License to Explore” the country.

Mechanics (CTA)

The entry process is simple and localized: Consumers must purchase AED 50 worth of any participating Nestlé products and submit their receipt via a QR code scan or dedicated WhatsApp channel.

Target Audience & Tone

The campaign targets UAE families, young professionals, and adventurers with an aspirational, high-energy tone, utilizing diverse UAE scenery (skylines and mountains) in its visuals.

Key Deliverables

High-impact retail POS displays, dynamic digital content (social media video ads), and strategic Out-of-Home (OOH) placements on major traffic arteries.

— PROJECT NAME

COFFEE MATTERS

— ROLE

Art Direction

Graphic Design

Branding

— CREDITS

M. Khoory, Project Manager

L. Luzano, Cafe Manager

T. Al Othman, Soc Med Executive

S. Anwaar, Junior Copywriter

D. Gines, Graphic Designer

— DATE

23/02/2023

COFFEE MATTERS is not just a cafe; it is the curator of the daily ritual.

The brand name itself is a declarative statement: this product, this experience, is fundamental. It elevates the essential act of drinking coffee from a functional need to a moment of intentional pleasure and human connection.

The feed is a visual testament to minimalist elegance and clarity. Expect images dominated by natural light, rich textures (wood, ceramic, concrete), and a focused, almost scientific, presentation of the coffee itself—latte art, perfect pours, and detailed product shots of beans and equipment. The palette is typically warm neutrals (creams, browns, tans) with sharp accents of black and white, underscoring sophistication and timelessness.

COFFEE MATTERS appeals to the discerning urbanite who values quality, understands the subtle difference of a perfect cup, and appreciates the space where that cup is enjoyed. They are knowledgeable, appreciate transparency in sourcing, and view their coffee consumption as an extension of their personal taste and lifestyle. They are looking for a reliable, high-standard experience every time.

Tone of Voice: Expert, Warm, and Inviting. The language is confident in its knowledge of coffee (origin, processing, brewing), but it is never pretentious. It welcomes the novice while satisfying the connoisseur, focusing on the shared joy of a great cup. The brand speaks with respect for the bean and the customer.

⁠The Proposition: We believe that the details of coffee—the roast, the grind, the temperature, and the moment—are critical. COFFEE MATTERS provides the highest quality coffee experience, every single day, turning routine into ritual.

Feature impeccable latte art, espresso pulls with perfect crema, and carefully designed packaging. The final product is a work of art that warrants photography. This proves the Quality of the final deliverable.

COFFEE MATTERS is the destination for the coffee lover who demands substance over trend. We are the intersection of the world’s best beans and the highest standard of daily service. Our coffee isn’t incidental; it is paramount. We acknowledge and honor the deep personal meaning coffee holds for our customers—from the first awakening sip to the afternoon inspiration.